Yamaha Motors collaborate with Africa's first mobility tech platform 'Max'

A strategic partnership between Metro Africa Xpress Inc. (MAX), Africa's first mobility technology platform, and Moto Business Service Nigeria (MBSN), a subsidiary of Japan's Yamaha Motor Corporation, will allow for the financing and upkeep of more than 50,000 vehicles over the course of the next two years.

 
The alliance would enable Max to more quickly reach their objective of providing services to 100,000 independent commercial drivers by the end of 2023 by expanding their operations in Nigeria, Ghana, and Cameroon.
 
MBSN offers services to ICT startups in Africa that target the shared mobility market. For independent commercial drivers using MAX's platform, MBSN will offer financing alternatives so they may get access to a variety of vehicles for use in their businesses. The agreement will also provide drivers access to two, three, and four-wheeler vehicles (including electric cars), as well as a suite of extra services, all through a single low-cost membership.
 
The objective of MBSN is to promote the use of cars on shared/rental platforms, provide job opportunities, and contribute to improving people's quality of life across Africa, with a particular emphasis on keeping the country's environment cleaner and greener.
 
The arrangement was revealed at the MAX headquarters in Eleyele, Ibadan, Oyo State, Nigeria, during a corporate meeting between Yamaha Motor Corporation's senior team.
 
"We are really happy to cooperate with MBSN and the Yamaha Motor Corporation," stated Adetayo Bamiduro, Co-Founder and CEO of MAX. It highlights our shared commitment to democratising access to vehicle subscriptions and empowering African businesses to unleash development by securely and reliably delivering people and products from point A to point B. MAX will be able to greatly accelerate our objective of supporting 100,000 independent commercial drivers across Africa by the end of 2023 as a result of this agreement."
 
Mr. Shoji Shiraishi, Fellow at Yamaha Global, stated, "We are incredibly thrilled to formally establish MBSN in Africa by kicking off our activities with MAX. We will board automobiles in numerous places and create job opportunities for African youngsters. We intend to collaborate with additional mobility firms in the future and to revolutionise the total shared mobility market in Nigeria and Africa by bringing our stakeholders' financial and strategic experience."
 
MAX was founded in 2015 by Adetayo Bamiduro and Chinedu Azodoh with the goal of disrupting Africa's transportation business with smart technology. Its principal product is a subscription service that provides independent commercial drivers with access to a low-to-zero emission car, as well as a suite of value-added services such as vehicle and health insurance, licencing support, and servicing plans.
 
Yamaha Motor Corporation of Japan, through MBSN, delivers the market a diverse selection of high-quality cars and original components, as well as best-in-class servicing facilities and workshops. Yamaha's MBS model is now in use in six countries worldwide.

Posted on : 22 Jun,2026 | News Source : arqz.co

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