Headlines
- Africa's first hybrid car battery lab launched by Kenya
- ABISA launches East Africa's fastest electric vehicle supercharger
- Car & General Launches Dealership in Kitui
- EV manufacturers from China invest in Africa to promote the green economy
- German carmaker VW to resume production in Kenya
- MojaEV Kenya Launches NETA V Electric Cars for Nairobi
- The Japanese automaker Kobe Motor Company is keen to continue investing in Tanzania
- In Tanzania, TVS Motor Unveils TVS HLX 125 with 5-Gears
- Bolt and M-KOPA Collaborate To Introduce An Electric Motorcycle Fleet in Kenya
- Tanzanian auto enthusiasts are enticed by Mercedes-Benz
First Car Rental supports Platbos Forest
First Car Rental has pledged its support of the Platbos Forest Reserve Organisation in an effort to ensure the long-term survival and restoration of Africa's southernmost indigenous forest located between Gansbaai and Hermanus in the Western Cape.
The car rental company has created an online donation facility that allows its customers to opt to donate R15 to Platbos Forest whenever they book a rental car through First Car Rental's website. All donations go directly to the Platbos Forest.
Platbos Forest is a unique, indigenous forest with some trees being over 1,000 years old. The forest's existence has puzzled botanists because, unlike other relic forests that have retreated into wetter areas such as mountain ravines and riverbeds to survive, Platbos Forest grows in deep, sandy alkaline soil in an area where there is relatively low rainfall and no river feeding into the forest - a conundrum that makes this forest extremely rare and endangered.
Symbol of hope
Platbos Forest is also a powerful symbol of hope because despite previous logging activities and devastating fires, drought, and the threat from invasive alien vegetation, Platbos Forest persists.
"The Platbos Forest is a rare natural treasure that needs to be protected. We hope to use our online portal to get our customers involved and educated on this amazing forest, and hopefully donate as a result," says Melissa Storey, executive head of strategy, development and marketing at First Car Rental.
Last year, First Car Rental pledged 15 trees to support the reforestation initiative. First Car Rental also kicked off a donation drive on Twitter, challenging other South African car rental companies such as Avis, and EuropCar to donate to the Trees for Hope campaign.
"As a company, we do our best to reduce our carbon footprint. Supporting the Platbos Forest Reserve reforestation programme fits in perfectly with our company ethos and we urge others to do their bit to save and protect this ancient indigenous forest," says Storey.
Source:http://www.bizcommunity.com/
Posted on : 03 May,2025 | News Source : ABNews
Automart is Africa's leading directory and market news website for the automotive spare parts, automobiles and auto accessories industry | Kenya | Tanzania | Ethiopia
Exhibitions In Africa
- 26th Autoexpo Kenya 2025
KICC, Nairobi, Kenya - 26th Autoexpo Tanzania 2025
Diamond Jubilee Expo Centre, Dar-es-Salaam, Tanzania
Advertisements
